"Organic farmers have the earth's welfare in mind. Organic farming is about building a sustainable future for every aspect of the planet; the soil, our water supply and the health of animals and humans," according to Katherine DiMatteo, Executive Director of the Organic Trade Association. "Consumers who want to minimize their - and the earth's - exposure to toxic and persistent chemicals can do so by buying organic foods and organic fiber products, and by choosing organic agricultural methods for home pest control and lawn care."